Do you doubt how to use TikTok for business?
Indeed, you can use the TikTok platform for promoting your brand and business. In this post, we are explaining five important things about TikTok every marketer should know in 2021. According to the January 2021 statistics, TikTok has 689 million active users in the world. TikTok is the seventh-largest social media platform.
#1: TikTok isn’t For Kids and Teens
Most of the marketers assume that TikTok isn’t a good platform because their opinion was TikTok is just for kids.
According to Rachel, TikTok definitely isn’t for kids and teens. She collected TikTok-based data about how many adults were using this platform. Based on her research, approximately 200-3000 million users are more than 30 years old.
Rachel and her husband do their experiment about TikTok engagement. That was In Sync because no one knows about their 90’s boy band. They used hashtags like #over30 and #90skids. Without any magic, more than 30-40,000 times, that video was viewed and got thousands of engagement.
#2: Create Sense Natively on TikTok
Based on Rachel’s statement, creating content is very different compared to other social media platforms. She strongly recommends what feels right natively on TikTok. I will give the best example: You don’t have to post your horizontal video on your Facebook, then post the video in your TikTok account.
TikTok allows you to take a vertical video up to 15 seconds long. If you want to record more, use second settings and makeup to 60 seconds. But, Rachel is the biggest fan of the 15-sec videos until you can find out about how platforms work and engage with your content.
TikTok allows you to do live videos to interact with your followers. This strategy is based on the TikTok algorithm, which means you have at least 1000 followers for your account. You can increase your follower count, it automatically increases your likes and views, or else if you want instant TikTok views, utilize the service of buying TikTok views.
#3: Get Maximum Views and Reach
Attracting the audience through creating excellent content is the key to increase TikTok followers which would certainly increase views and likes in a short period. If you are a new TikToker with zero engagement, it is wise to buy TikTok views to gain instant engagement for your content and boost your profile engagement simultaneously. When your video receives more views, the TikTok algorithm will prioritize to consider ranking your video in the users feed for specific searches. These can make your video reach the Explore page.
#4: Use Hashtags to Searchable Content
Hashtags play an important role in all other social media. Now, Rachel finds the interesting thing about the TikTok hashtag.
She said that if you’re posting a video without hashtags, people can rarely view your video. For instance, they will see 20 videos, and your video is one of them. In case you post your video with hashtags, your video will go viral.
Finally, Rachel recommends that you use relevant hashtags with your content. Many people try to follow the method by using trending hashtags but keep in mind those hashtags are not relevant to your content, they’re going to die out quickly.
I hope this post creates TikTok awareness and inspires you to create excellent content for your target audience. Before starting the video, you should know about the marketplace and its insights, which help impress the audience and expand your brand.