Instagram For Beginners: 4 Easy Tips To Follow (And That Work)

Are you seeking the ideal guide to help you enhance your Instagram marketing strategy? Adhere to the following practical measures to help you grow your business. Before we get into the crux of the matter, let’s take a brief look at Instagram marketing.

Instagram is among the most widely used and important social media platforms worldwide as more individuals use Instagram to keep their essential information up to date. Instagram is a fantastic medium for sharing visual thoughts.

Instagram marketing refers to the practice of advertising your brand to people on the social media platform. It enables you to reach a big and new audience, improve brand exposure, develop strong brand and customer connections, and increase your business’s sales and income.

Now, let’s get to the point: unique Instagram marketing techniques for beginners:

Tip 1: Create an Outstanding Profile

When someone visits your profile, they are greeted by your profile photo, a brief biography, and the posts that you uploaded most recently. Your Instagram profile concisely describes what you do and who you are. It can help demonstrate your brand’s individuality and draw attention to your activities.

The following are some critical components of your Instagram account:

The image you select for your profile should be related to your business or brand.

Add a searchable username.

Your bio has a maximum limit of 150 characters. Therefore, invest some effort in establishing a favorable impression.

Clickable Links: The bio section is an ideal location to send visitors to your product page. Extra call to action buttons may be used to share information such as phone, email, etc.

Tip 2: Stick To A Distinct Content Strategy

A strong content strategy is critical for Instagram’s marketing success. Without valuable and relevant information, it’s difficult to capture your target audience’s attention.

As a result, you should choose the ideal type of content to provide to increase the number of potential followers on your account. However, how can you discover and enhance your content strategy?

You should increase the number of photographs and videos associated with your brand/products. You may create videos that showcase your company’s culture and provide a glimpse behind the scenes. Videos are likely to gain more traction and make your account famous. In addition to this, you could buy automatic real Instagram likes to achieve higher engagement levels in the forthcoming times. 

Compile a collection of content in a variety of forms. Concentrate on high-quality and topical content. Post once or twice daily when your Instagram followers are most active.

Tip 3: Collaborate With Influencers

Influencer marketing is a key technique for reaching out to potential consumers and rapidly growing your Instagram following. Collaborations with the appropriate influencers may help your business reach a broader audience.

According to studies, an increasing number of consumers are making purchases on the basis of Influencer posted content.

Typically, Instagram influencers have quite a sizable and dedicated following. As a result, the majority of individuals rely on their advice to run a successful campaign.

Ensure that you partner with people that have an audience that is extremely relevant to your services and products.

You may simply increase brand recognition among your target consumers by partnering with the appropriate influencers.

Tip 4: Get the Correct Metrics

Understanding the success of your marketing metrics is the very first step toward optimizing your marketing plan. Instagram has a free analytics tool that allows you to track the performance of your account, content, and audience demographics.

These include the following:

Follower Growth Rate: The percentage of new followers you’ve gained during the previous seven days.

The engagement rate of a post is calculated by the number of likes, comments, and shares.

You can determine the number of individuals who click on your URL by looking at the click-through rate.

The stats listed above will assist you in more successfully marketing your business on Instagram.


Instagram marketing tactics are among the most effective in the digital realm! You may utilize these marketing ideas stated above to help you improve your marketing skills and go to the next level! As a novice, you should understand the value of Instagram marketing and its statistics.

How Many Instagram Posts Should I Make Each Day?

You must maintain an active Instagram account if you want people to look up to you for new trends and information. However, it is critical to understand how frequently to post in order to gain likes and additional followers. Likes are critical, and one simple strategy is to buy automatic real Instagram likes on a regular basis to increase engagement. Besides that, you could research and establish the regularity of your articles in order to achieve the desired effects.

How Frequently Should You Post

As a novice, you may have a slew of questions – such as how to capture the greatest photos, how to increase your followers, which hashtags to use, and even what the heck a “hashtag” is. If you’re curious about these, you’ve come to the perfect place! Taking beautiful pictures can be challenging at first, but even with the proper shots, you must upload them on a consistent basis. You may wonder how frequently. It may be difficult to make a decision upon it – however, your business objectives and target audience are two aspects to consider.

Having said that, no single strategy is certain to succeed. Some businesses thrive with just one posting per week or perhaps a month, while others publish up to 10 times per day and generate significant engagements with the postings alone. The ultimate purpose is to obtain as many followers as possible with quality material.

How Can It All Work, Then?

1. Your Objectives

What is your motivation for uploading the images?

You must recognize that various Instagrammers are online for a variety of reasons. You have to sit down and determine why you’re on Instagram. Do you wish to grow your audience and brand awareness? – If the response is affirmative, then additional posts are necessary. The more the content you publish, the greater your chances of increasing your visibility.

On the other side, do you wish to advertise a certain product or service? If this is the case, you should pause and re-evaluate your marketing strategy. In most circumstances, posting one or two strategically placed and significant photos once a week is sufficient to get positive outcomes. 

You may always adjust the regularity based on the answer you receive, but avoid doing so too frequently. It might confuse your followers and cause them to miss some of your most critical updates! The bottom conclusion is that you must determine the role of your goal in your Instagram activity and then base your approach on the number of posts.

2. Consistency Is Another Critical Point To Consider.

Your fans should be aware of your posting pattern. For instance, if you release new material every Monday for 3 weeks, your fans will anticipate your content on the fourth Monday as well! If you abruptly interrupt the flow, you risk losing some significant followers and decreasing per-post engagement. Maintain a regular pattern and notify others if you want to alter it.

This is equally true in reverse. Assume you publish fresh content every month. Though you suddenly begin posting two pieces of content every day, your fans may feel as if they are being flooded by the sudden influx of feeds! They may feel as though your posts are taking up too much scrolling space!

3. Analyze How Your Followers React To Your Posts

Certain posts may receive more responses than others. Additionally, it is contingent upon the post’s timing. For instance, more users may check their Instagram accounts and browse at leisure on weekends than on weekdays. You can post customized content on days when you notice a spike in Instagram usage. The reality is there is no one-size-fits-all solution to how often you should post on Instagram. As a newbie, you can observe how people react to various articles and which ones garner the most attention. After experimenting with this, you can adjust your posting frequency accordingly.

5 Clever Ways To Use Instagram Story For Your Business

Instagram is the top trending social media marketing platform worldwide at present. It has 1 billion monthly active users and 500 million active users every day. Instagram introduced many features within this app, but the most exciting part is Instagram stories. 

If you are using an Instagram business account, you can easily click the insights to see how many people watched your stories, how many click forward to see next from your story. So if you want to engage your audience, you need to create engaging content to attract them. Also is one of the perfect tools to enhance your business and get better results from Instagram marketing. 

1. Share Announcements

Instagram stories have the potential to attract an audience to your profile. Share your company announcements in your stories such as the new product you launch, new staff if joined in your company, and the latest update from your company. Also, you can post behind the scene videos of your company in your stories to boost your audience and story views. 

Just spend a few amounts to buy story views for Instagram video and see how it helps you to get a massive audience to your account. While sharing behind the scenes with your audience helps you get more new audiences and your followers to know about your business. 

2.Make Collaborations

The Instagram story offers plenty of new ways for brands and influencers to collaborate on the platform. If you collaborate with related businesses, their audience may come to know your account, and importantly, you get more new followers to your account. Also, having collaboration with huge brands helps you to increase your brand and content reach. You can collaborate with influencers to explore your content reach to get better results for your business. Make creative collaboration videos to attract your audience and build your Instagram community. 

3.Use Story Highlights

Adding story highlights will act as an extension to your Instagram stories. If you add highlights in your profile, it helps you tell who you are when they see your profile. Create attractive Instagram stories and highlight them with a catchy cover image. Then it will convert your Instagram page into a brochure. Don’t add all stories to highlights because it will not create interest in your audience to see your highlights. Highlight the most important and engaging story to get more audience to your profile. 

4.Use Polls And Question Stickers

Posting polls in your Instagram stories is an interesting way to drive more interaction with your followers. Use these stickers for marketing your product, getting feedback from your customers about your brand and content. Post highly relevant polls and ask informative questions with your audience about your brands. Asking question stickers with your will help you to reach your target audience. Posting question stickers is a great feature to build a strong Instagram community and boost your audience to interact with you. 

5.Add Links

Instagram stories allow you to add your target page URL within your stories to drive more traffic to your website. But this feature is only available for accounts that have more than 10K followers. When you add links to your post and stories, it will increase your account reach and impression. Also, you can buy impressions for Instagram to boost your content reach to a wider audience. Additionally, add a swipe-up feature in your stories to attract your audience’s attention towards your Instagram account. 

Parting Words

More than 500 million users are porting stories every day to enhance their brands and business reach. So if you want to promote your business on Instagram, you need to create valuable content and also add these above features while creating a winning Instagram marketing strategy.