5 Clever Ways To Use Instagram Story For Your Business

Instagram is the top trending social media marketing platform worldwide at present. It has 1 billion monthly active users and 500 million active users every day. Instagram introduced many features within this app, but the most exciting part is Instagram stories. 

If you are using an Instagram business account, you can easily click the insights to see how many people watched your stories, how many click forward to see next from your story. So if you want to engage your audience, you need to create engaging content to attract them. Also is one of the perfect tools to enhance your business and get better results from Instagram marketing. 

1. Share Announcements

Instagram stories have the potential to attract an audience to your profile. Share your company announcements in your stories such as the new product you launch, new staff if joined in your company, and the latest update from your company. Also, you can post behind the scene videos of your company in your stories to boost your audience and story views. 

Just spend a few amounts to buy story views for Instagram video and see how it helps you to get a massive audience to your account. While sharing behind the scenes with your audience helps you get more new audiences and your followers to know about your business. 

2.Make Collaborations

The Instagram story offers plenty of new ways for brands and influencers to collaborate on the platform. If you collaborate with related businesses, their audience may come to know your account, and importantly, you get more new followers to your account. Also, having collaboration with huge brands helps you to increase your brand and content reach. You can collaborate with influencers to explore your content reach to get better results for your business. Make creative collaboration videos to attract your audience and build your Instagram community. 

3.Use Story Highlights

Adding story highlights will act as an extension to your Instagram stories. If you add highlights in your profile, it helps you tell who you are when they see your profile. Create attractive Instagram stories and highlight them with a catchy cover image. Then it will convert your Instagram page into a brochure. Don’t add all stories to highlights because it will not create interest in your audience to see your highlights. Highlight the most important and engaging story to get more audience to your profile. 

4.Use Polls And Question Stickers

Posting polls in your Instagram stories is an interesting way to drive more interaction with your followers. Use these stickers for marketing your product, getting feedback from your customers about your brand and content. Post highly relevant polls and ask informative questions with your audience about your brands. Asking question stickers with your will help you to reach your target audience. Posting question stickers is a great feature to build a strong Instagram community and boost your audience to interact with you. 

5.Add Links

Instagram stories allow you to add your target page URL within your stories to drive more traffic to your website. But this feature is only available for accounts that have more than 10K followers. When you add links to your post and stories, it will increase your account reach and impression. Also, you can buy impressions for Instagram to boost your content reach to a wider audience. Additionally, add a swipe-up feature in your stories to attract your audience’s attention towards your Instagram account. 

Parting Words

More than 500 million users are porting stories every day to enhance their brands and business reach. So if you want to promote your business on Instagram, you need to create valuable content and also add these above features while creating a winning Instagram marketing strategy. 

4 Important Things Every Marketer Should Know About TikTok

Do you doubt how to use TikTok for business? 

Indeed, you can use the TikTok platform for promoting your brand and business. In this post, we are explaining five important things about TikTok every marketer should know in 2021. According to the January 2021 statistics, TikTok has 689 million active users in the world. TikTok is the seventh-largest social media platform.

Let’s start!! 

#1: TikTok isn’t For Kids and Teens

Most of the marketers assume that TikTok isn’t a good platform because their opinion was TikTok is just for kids. 

According to Rachel, TikTok definitely isn’t for kids and teens. She collected TikTok-based data about how many adults were using this platform. Based on her research, approximately 200-3000 million users are more than 30 years old. 

Rachel and her husband do their experiment about TikTok engagement. That was In Sync because no one knows about their 90’s boy band. They used hashtags like #over30 and #90skids. Without any magic, more than 30-40,000 times, that video was viewed and got thousands of engagement. 

#2: Create Sense Natively on TikTok

Based on Rachel’s statement, creating content is very different compared to other social media platforms. She strongly recommends what feels right natively on TikTok. I will give the best example: You don’t have to post your horizontal video on your Facebook, then post the video in your TikTok account. 

TikTok allows you to take a vertical video up to 15 seconds long. If you want to record more, use second settings and makeup to 60 seconds. But, Rachel is the biggest fan of the 15-sec videos until you can find out about how platforms work and engage with your content. 

TikTok allows you to do live videos to interact with your followers. This strategy is based on the TikTok algorithm, which means you have at least 1000 followers for your account. You can increase your follower count, it automatically increases your likes and views, or else if you want instant TikTok views, utilize the service of buying TikTok views. 

#3: Get Maximum Views and Reach

As a TikToker, you have to concentrate on how to impress the audience. If the audience is interested in your content, they will start to follow your account. As the followers count increases, you will gain more views and likes without delay. 

Are you new to TikTok? Are you posting your content with zero views & followers? 

I will share a secret for you, which is buying TikTok views that help to get instant views. If your views have increased, your video rank has been high. Finally, your video will appear on the explore page. 

Creating excellent content with unique videos will help to impress the audience and increase your profile growth. 

#4: Use Hashtags to Searchable Content

Hashtags play an important role in all other social media. Now, Rachel finds the interesting thing about the TikTok hashtag. 

She said that if you’re posting a video without hashtags, people can rarely view your video. For instance, they will see 20 videos, and your video is one of them. In case you post your video with hashtags, your video will go viral. 

Finally, Rachel recommends that you use relevant hashtags with your content. Many people try to follow the method by using trending hashtags but keep in mind those hashtags are not relevant to your content, they’re going to die out quickly.

Final Words

I hope this post creates TikTok awareness and inspires you to create excellent content for your target audience. Before starting the video, you should know about the marketplace and its insights, which help impress the audience and expand your brand.